One of the questions I come across all over the place is what is seo content?

Here is a brief posting…so grab a coffee and hopefully, this brief snippet can help shed some light.
1 SEO and content are 2 entirely different aspects.

SEO – is the application of processes/methods to enhance a web pages SERPS using on page and off page tactics by applying these methods.

SEO? Keywords? – What’s that all about?

Keywords are inserted into this copy as naturally as possible so that they read well…here comes an echo but as I always state, prominence, proximity and relevance. These will dictate how your page will be indexed along with an effective off page strategy.

CONTENT – is the content copywriting that has taken place that adheres to the above principles via the ‘on page’ element.

2 Keyword research is VITAL but using many tools can lead to confusion and you could end up missing the target. Whilst I appreciate the benefit of comparison, it may muddy the waters and I find if you find a reliable source (such as Google KWT) then stick with it. Many 3rd party peices of software are profit driven and may well slant results to drive you to purchase X,Y or Z

Now for the tools, as stated I prefer to stick with Googles Keyword Tools, but there are many variants, Overture, SEOToolbook and many others.

Phew…where is my coffee.